Time to get on the inside of a JAK Creative creation! This case study delves into client, brief, what JAK do and how it turned out! We also include some fun stats and video. Read More
Dark Mofo – 8-21st June 2017
This year Dark Mofo celebrated its 3rd year of worshipping Winter. Emerging from hibernation and descending on Tassie are lovers of art music and food. The festival is often referred to as pagan, dark, weird… But that’s seems to be exactly what the people love! Dark Mofo gives us a chance to explore the dark by sparking our curiosity, making it inviting and setting it on fire. I am also now obsessed with red crosses and neon.
This year, numbers reached epic proportion. Dark Mofo 2017 was the biggest yet, with an attendance increase of 43% recorded up from last year’s huge number of 297,000. The streets were alive with more than 470,000 people exploring the night, illuminated in red light and crosses from Hobart to Launceston.
More fire! Was the request this year from Dark Mofo’s Creative Director Leigh Carmichael. Fortunately, very own Graphic Designer, Hilary McAllister (who additionally has a super cool side hustle of her own) was there amongst it all. Not just to make us jealous, but also to provide a designers inside eye of the revelry. Below are some highlights. Again, WAY too much to fit in so I’ve provided loads of links for you to explore further.
The Winter Feast which is the culinary centrepiece of Dark Mofo had more than 95,000 through the gates of the Hall from 4pm-10pm June 15-19
This year a large fire pit glowing with charcoal was manned by Lennox Hastie, from Sydney’s Firedoor and MoNA exec chef Vince Trim who brought his Heavy Metal Kitchen to the party. The theme was ‘New Food’ and the outcome was spectacular.
More details about the food here in Gourmet Traveller.
More fire also came in the form of the Ogoh Ogoh. Dark Mofos homage to the Balinese tradition of feeding your deepest fears to a giant sculpture beast. Dark Mofo also likes to set its giant beast on fire. Hooray!!! This year the Ogoh Ogoh was a magnificent Thylacine who seemed more than happy to devour the scribbled fears of the people.
Apart from pretty much the whole place looking amazing. Here are some of our favourite design moments.
Chris Levine’s Technicolour lasers and immersive sounds transformed the night sky, organized by the sacred rules of geometry. This huge floating structure of light, resonating at OM 136.1 Hz— had a core frequency that vibrates within human and celestial bodies. For more pictures head here.
Daniel Boyd’s multimedia work called ‘Hello Darkness’ was truly enchanting. Daniel designed an interactive experience of play with figures and shapes in front of projectors. Curious explorers became immersed in the art, and produced many Instagram photos J. Aside from being visually impressive, there’s plenty to think about, with creator Daniel Boyd’s vision to ‘smash the racist lens of Australian history’. This is an artist that I knew nothing about and his work is extraordinary and inspirational. The best way to see a sample of his work is to type Daniel Boyd Artist into Google images and also explore some of his gallery biographies. This one was pretty good.
In conclusion, I suggest booking yourself in for next year. It’s only going to get bigger and better.
I highly recommend visiting the Instagram #darkmofomeet , an inspired group of Instagrammers who frolicked amongst lasers smoke and noise taking amazing pics for us all to enjoy.
This article for Broadsheet published by Marcus Teague gives you a real sense of being there and a part of it all and is a fantastic read with amazing photographs by Lusy Productions.
I was reading a great article about the WGSN Futures conference in London this week and it got me thinking about the future… At JAK we spend just as much time immersed in corporate culture as we do designing. These worlds collide regularly. What we do day-to-day is create an intersection where art and commerce meet. It’s weird but it works. Read More
What’s going on this month? Heaps of stuff is the short answer.
If you’re in our industry or anything like us at JAK, calendar and public events make a huge impact on our business. There are generally loads of cool things to celebrate, Melbourne in particular, knows how to put on a show and the focus at the moment is the Australian Open.
So grab a racquet, fill an esky and get patriotic. It’s time to catch some fireworks!
Sometimes you run out of time. Sometimes you get too busy to do the things you want to. Sometimes you need to be unapologetic and say “I don’t’ care that this happened last year. I’m going to finish this article and publish it because I love it and I want to share it with others!”.
This story is proof that inspiration doesn’t fade (well it doesn’t for me). Additionally it will serve as a ‘watch this space’ for Frank Wild for 2017. If you don’t know them yet, make sure you get on board because they are sure to have some incredible things in store for us this year.
Zowie and Marky, sorry for harassing you for photos and info last year and not posting this blog (#shame). I owe you some champers. XXX
We were allocated 2 spaces to design AND we were allowed to choose any style we wanted to show off! It IS footy season after all, so we chose to profile The Club House style and its classy big sister The Trophy Room. Both of these looks are Signature looks from JAK Creative & Events. Read More
JAK Creative partnered with the incredible team from TEDxMelbourne for our second year to help bring their theme of ‘Adventurous Minds’ to life at MCEC. This year JAK focused our designs around the food stations. Inspiration for our creations wasn’t too hard to find, surrounded by this much talent! Read More