Golden Week

An exploration and celebration of Golden Week…

… Ideas of family, freedom, travel, art, interiors, luxe aesthetics and a touch of the Orient…

Golden Week is something we discovered only a couple of years ago. As with many new things we discover at JAK, this was brought to our attention by a potential client (Nah, we didn’t get the job). 

By nature, I am a bit of a researcher. Often a little OCD with my research. I find there are many tiny references and passageways to follow in research that can be incredible useful for developing design ideas. When something works, you stick with it, so I’m a deep diver. Probably always will be. I learn things. It’s good.

Anyway, this potential client of ours explained the connection between travel and retail associated with Golden Week. It’s a real opportunity for retailers to engage and draw customers to their stores, so Visual Merchandising, activations and immersive design experiences are super important in achieving their sales outcomes. 

As I did more research I discovered that Golden Week is about so much more. It’s about family and freedom and travel and enjoying some time to make plans for wonderful things.

Quick History Lesson Chinese National Day is celebrated on October 1st every year to commemorate the founding of People’s Republic of China. On that day, lots of large-scaled activities are held nationwide. The 7-day holiday from Oct. 1st to 7th is called ‘Golden Week’, during which a large number of Chinese people go traveling around the country.

Travel is pretty limited at the moment. Spending time with family and friends is really hard in more ways than one. As is having a satisfying shopping experience! I started thinking about all the industries and people that this holiday is so important to and felt a bit sad. 

I know it’s a bit shallow, but when I’m feeling a bit thoughtful about something, making a Pinterest Board does wonders. It enables me to visually explore my thoughts and try to play ‘Snap’ by finding images that are a match to the images of my imagination… And I learn stuff too. It’s a form of escapism and a really great communication tool for helping me share my ideas.

I also reached out to our Team who are the absolute best at exploring ideas and collaborating on projects and we decided to do a group post for instagram too. Embracing the ideas of Golden Week we asked ourselves

“What could we do right now to make us feel closer to our families? If we could travel anywhere right now, or do anything we wanted, what would we choose? If we could buy anything just for fun, what would it be?”

This was a really fun exercise to bust on out of a dreary headspace and allow out imaginations to take us to places we had always dreamed of and places we wish to return to. We got to visit family and friends and have loads of fun with them. We got to shop for ridiculously luxurious things and no one could tell us no!

The team have also contributed their own Golden Week fantasies over on our Instagram Page!

Golden Week lasts for a WHOLE week guys! Maybe you can sprinkle a little gold dust on your week too? 

  • Make a Pinterest Board of your favourite things to do
  • Create a special family experience at home or Zoom or chat
  • Cook something to feed the soul and lift the spirit
  • Paint something gold
  • Eat a box of fortune cookies
  • Create a playlist to transport you to another time or place
  • Celebrate, just because…

Stay Golden peeps XXX

Other explorations in Gold with colour:

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